We believe innovation starts with the consumer. We gain insights into their everyday lives so we can combine “what’s needed” with “what’s possible.” Our goal is to offer them product options at all pricing tiers to drive preference for our brands and provide meaningful value.
Throughout our Company’s history, we’ve delivered product innovations such as Tide, Crest, Pantene, Downy, Pampers, Swiffer, Febreze, Olay and Gillette. We’ve also driven social innovations with programs such as Children’s Safe Drinking Water. And as far as business innovations go, we were the first company to sell direct to retailers and the creator of brand management.